The formula isn’t a different than the high-school love letter scene. You see an interested party, you methodically pass them that most coveted joint of paper that social signal counter either opens the door of opportunity or closes it. Ideally, you hope it is a yes, but if not… you either move on or culture the dreaded response with a quick follow-up.
The concept is the same with Social Signals; just a minor role change between the two parties involved and the manner that your answer or reply is delivered. As opposed to the love affair between you and that most sought after hot stud or beauty, it is between you (your business) and the billions of consumer online opinions, purchasers or buyers of your products and/or services.
Ideally the answer delivery is quite different nowadays in this digital and social interactive environment. As opposed to the “If you like me check yes or no (box); “It’s more of, if you like me “check like, click +1, or just say so (in a recommendation and/or review. )
Capitalizing off your consumer’s true feelings and ideas about your brand, business, products or services through Social Signals is an instant way to persuade the world that it’s rather a true love affair and spark of interest to not only your competitors but to other “brand” interests. There’s huge pay-out return on investment and value-add with having those +1’s, ‘likes, tons of Twitter followers, written reviews (be it good or bad) and Facebook fans associated with your brand.
According to a recently available Nielsen report, 90 percent of consumers surveyed said they trust recommendations from people they know; and 75 percent even trust consumer opinions posted from private people. (1)
There’s also huge buying and sales returns from the power of suggestion with regards to Social Signals.
Internet Retailer reports that 67 percent of buyers spend more online after receiving recommendations from their online community. (2)
So, if your business isn’t grasping the art of Social Signals, it is really not capitalizing off the billions of online consumers who are searching or looking to produce a purchase decision from their peer’s feelings or thoughts about your brand. Not to worry though, this is easily fixable with a few steps and can be the catalyst that you business needs.
Here are a few tips that can help your social signal efforts along the way:
: Sign up for a content web-listing package. Claim your business listings. For example, UBL offers a one-stop online listing claim service and package for claiming and distributing your content and business information online for all major, minor, special search engine, White & Super-pages, mobile platforms and gps companies like 411 and On-star. They can even create social profiles for your business, as well.
: Add SEO to you site to boost your business organic rankings and traffic, so you can be found and rank higher with consumer searches.
: Make your site Mobile compatible. GoMobile or create a Mobile Request. There are over 1. 6M new mobile devices/phones added every day and more than 5B people are expected to connect through mobile devices by 2015. 3 Mobile is a huge settlement with a low expense.
: Buy into a Reputation Management package. This will let you receive up-to-date, real-time revealing and analytics about when, where and what consumers are saying about your business or brand. So, you can either respond to bad reviews with an official comment or thank and reward those who do speak nutrients about your brand personally.
: Develop a Marketing strategy or plan for increasing customer engagements and communications, developing many hyper-multichannel to get in touch with your brand’s audience, and offering pay outs to them for proposing your brand and increasing your Social Signals through twitter updates and likes; or other signals.
Nowadays in this digital world where Social Signals are the variables between sales or leads and more traffic, it’s key that your business seizes on the power that they also provide. Just by increasing your brand’s Social Signals can boost your business visibility and online ideas tremendously. They can also propel your SEO initiatives on the major search engines (SERPS) such as Google or Yahoo.