Vlone is a sleek and minimalistic logo that captures the heart and soul of the brand that it represents. Before we get into the value and meaning behind the logo itself, it is important Vlone history to establish where it actually got their start in. The brand is made by rappers ASAP Bumpy and ASAP Mob, in collaboration with CLOT’s Edison Chen. Vlone was started as a representation of the hood, and a collection of whatever was standing for.
This is why Vlone is not restricted by labels such as “streetwear” or “high fashion”. While many both in the media and in the fashion world have tried to put the brand into a convenient category, Vlone ’s founders claim that their brand is neither streetwear nor high fashion. They think you should create your own path with the clothes you sell.
When it comes to customers, the founders have very specific people in mind. They want to inspire the underrepresented youth of America. In fact, the brand specially puts out limited updates of certain pieces collected only for the point audience it is marketing towards. This essentially shows how serious the founders are about the meaning behind their label.
The Literal Meaning
In terms of where the name Vlone itself got their start in, according to the founders, the word quite literally means “you live alone, you die alone”. The word may be interpreted to be a shorter, catchier version of “we are alone. ” The message behind this is simple. It calls for absolute control and independence over one’s own choices i. e. no rules in terms of friends, family, friends, or government representatives.
At the end of the day, you are on your own and the choices you make are about you and for you. Inherently, that means that you can trust no one but yourself because no one but yourself will have your back in life. People will come and go, and some will stay for a long time. But after that is all said and done, you will still be alone, and that is something that you have to remember.
Vlone is about being there for yourself, spending on things for yourself, and living life for yourself.
What is The Message That is Being Sent?
That this Vlone logo is put on its T-shirts and other clothing items also send some text. The V looks like symbolic of what the brand represents. It stands tall, alone, and in a fashion that would make people think before approaching. Based on the clothing item it is printed on, the color of the V will vary, however, the use of fairly neutral, solid colors such as black, white, or yellow usually means a very serious existence.
In essence, Vlone ’s founders are sending some text through the name of their brand. And the message is one of having your own back because, these days, there’s little else you can rely on.